Butchers are thriving in today’s market. People trust a butcher. What they recommend, we consume. The apron is part of it, yes—the apron gives power. But it’s much more than the apron. The art of a butcher has evolved and shouldn’t we as well?
My solution was to make the art of butchering appetizing to a modern market. The design serves up mouth–watering recipes, a handy knife guide and a breakdown of sustainable quality meat cuts. Meat tastes better when you know where it comes from.
— Student project —