Fiat Chrysler Automobiles (FCA) invited select students from various disciplines to embark on the creation of six unprecedented concept cars capable of progressing the Alfa Romeo and Maserati legacy by forecasting the future for 2030.
This collaboration created an opportunity for the graphic design team to develop a visual system to capture the essence of each brand, construct an exhibition space to showcase the experience and compose an elegant double–sided coffee table book.
— Student project —